A major regeneration project has started in Pendine.
The £500,000 scheme includes a new promenade along the waterfront which would link in with the Wales Coastal Path and other visitor destinations in the village.
The proposals also include opportunities for the creation of new public open spaces and landscape features.
The scheme will be developed in three phases, with the majority of work taking place during the winter months to ensure disruption is kept to a minimum.
The project is aimed at enhancing the seaside community and making it a must-see destination for visitors.
Carmarthenshire County Council has secured grant funding through the Green Seas Beach Improvement Programme which forms part of Visit Wales Environment for Growth(EG4) Coastal Tourism Project, which is part funded by the Convergence European Regional Development Fund through the Welsh Government.
The council is driving forward the project in a bid to put the village on the tourist destination map, increase visitor numbers and extend the tourist season.
The plans have been drawn up following a number of public consultation exercises undertaken with the seaside community in April 2010 and January 2012.
Director of regeneration and leisure Dave Gilbert said: "Extensive work has been carried out to find out exactly what improvements are needed within the community.
"We have developed a community regeneration masterplan for the villages of Pendine and Llanmiloe, and the Pendine Promenade Project is just one of a number of projects we hope to deliver from the masterplan.
"The promenade plans are aimed at providing an attractive focal point for visitors entering the community and local residents.
"Pendine has the potential to be a first class leisure destination and our aim is to work together with the local community to realise that aim."