As part of the Environment for Growth (E4G) project, Visit Wales launched their Coastal Tourism Strategy in 2008 which sets out a common strategy for the development of coastal tourism. The strategy realises and builds on the economic potential of the Welsh coastline whilst respecting its environmental quality and recognising the importance of achieving community benefits in Wales.
One of the ways in which Visit Wales is implementing the coastal tourism action plan is through the Green Sea Partnership/ Green Sea Beach Improvement which is part funded by the European Regional Development Fund through the West Wales and the Valleys Convergence programme 2007-13.
The Green Sea Beach Improvement in South and South West Wales is being managed by Pembrokeshire County Council which aims to help improve and promote the South West Wales coastline and marine environment. Their main aims are to help safeguard and enhance the existing coastal environment of Wales in order to improve the quality of the Welsh coast and encourage more people to visit coastlines.
The current Green Sea programme has already delivered significant results, gaining 46 Blue Flags and 47 Green Coast Awards in 2011. The programme is being delivered by Pembrokeshire and Conwy County Councils with the objective to ensure that the quality of beaches around the coast of the convergence area of Wales is maintained and improved in order to meet growing visitor expectations.
This exciting new project aims to encourage the amount of people who visit the wonderful Welsh coastline, helping to increase the popularity of South Wales's beach locations in Pembrokeshire. Tourism to the area is a major source of income which then gets put back into the community making the area a fantastic place not just to visit but also to live.
The delivery partnership includes five project partners who will deliver 15 individual elements throughout four Local Authority Areas in South West Wales. Activities taking place will enhance both the coastal environment and visitor experience such as access, parking facilities, recycling, toilets, amenities, information and improved disabled access. These improvements will see the introduction of more accommodation in Pembrokeshire including luxury holiday cottages with easy access to Blue Flag and Green Coast areas.
The Green Sea South and South West locations:
These are being delivered by several Councils including Pembrokeshire, Neath Port Talbot, Carmarthenshire and the City & County of Swansea. To find out more about each improvement visit the Locations tab.